Social Media Workout
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"No Comment!" Media Training
The “No Comment!” Media Trainings are aimed at communications managers, company spokespersons, and all professionals dealing with the press. Outsource Communications has a vast experience in preparing professionals in talking to journalists, and learning interview techniques in crisis or normal circumstances.
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Social Media Workout
The modular Social Media Workout consists of five comprehensive and hands-on sessions. Both beginners as well as advanced participants can find out the added value of working with social media and learn how to make practical use of these new communication tools. Trainings take place at Outsource, or can be hosted at your company on demand.
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1. The Workouts
Five workouts which together form a complete submersion in the world of social media.
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2. The Combination Packs
Customize your training program by selecting specific workout sessions.
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3. In Company Training
Further to our ‘open’ workout sessions, we propose tailored solutions to your specific company needs. ‘In company’ workout sessions are for up to 10 participants.
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1. The Workouts
"No Comment!" Media Training
“No Comment!” Media Training is a one-day hands-on training that consists of a theoretical part and tailor-made exercises.
Goals:
- To understand how the media works
- To be ready to face journalists at all time
- To be able to formulate a clear message during interviews
With focus on:
- Understanding the need for press relations
- Interview techniques
- Short introduction to crisis communication
Up to 5 participants per session will be trained in formulating a short and clear message, telephone interviews, face-to-face interviews, camera interviews and crisis interviews.
The training is prepared in close collaboration with the communication manager of the company. Corporate messages and communication policies are integrated into the training and all excercises deal with potential professional situations for the trainees.
"No Comment!" Media Training
“No Comment!” Media Training is a one-day hands-on training that consists of a theoretical part and tailor-made exercises.
Goals:
- To understand how the media works
- To be ready to face journalists at all time
- To be able to formulate a clear message during interviews
With focus on:
- Understanding the need for press relations
- Interview techniques
- Short introduction to crisis communication
Up to 5 participants per session will be trained in formulating a short and clear message, telephone interviews, face-to-face interviews, camera interviews and crisis interviews.
The training is prepared in close collaboration with the communication manager of the company. Corporate messages and communication policies are integrated into the training and all excercises deal with potential professional situations for the trainees.
01. Workout A : Social Media Introduction
- What are social media? (And why should you care?)
- Why does your company fear social media? (And how can you change that?)
- What are social media for? (And what not?)
- What are the social media rules? (And how do you avoid breaking them?)
- Which social media are there? (And how do you use them?)
01. Workout A : Social Media Introduction
- What are social media? (And why should you care?)
- Why does your company fear social media? (And how can you change that?)
- What are social media for? (And what not?)
- What are the social media rules? (And how do you avoid breaking them?)
- Which social media are there? (And how do you use them?)
02. Workout B : Social Media Strategy
- Should you have a social media policy?
- How do you create a social media strategy?
- How do you measure the ROI of social media?
- Why does a social media strategy fail?
02. Workout B : Social Media Strategy
- Should you have a social media policy?
- How do you create a social media strategy?
- How do you measure the ROI of social media?
- Why does a social media strategy fail?
03. Workout C1 : Blogging & Twitter
- What should you know about blogging?
- How do you start a blog?
- How do you maintain a blog?
- What are the do’s & dont’s of blogging?
- What should you know about Twitter?
- How do you start a on Twitter?
- How do you maintain a Twitter-account?
- What are the do’s & dont’s on Twitter?
03. Workout C1 : Blogging & Twitter
- What should you know about blogging?
- How do you start a blog?
- How do you maintain a blog?
- What are the do’s & dont’s of blogging?
- What should you know about Twitter?
- How do you start a on Twitter?
- How do you maintain a Twitter-account?
- What are the do’s & dont’s on Twitter?
04. Workout C2 : Facebook & LinkedIn
- What should you know about Facebook?
- How do you start a Facebook Fan Page?
- How do you make a Facebook Fan Page succesful?
- What are the do’s & dont’s on Facebook?
- What should you know about LinkedIn?
- How do you expand your network on LinkedIn?
- How do you efficiently use your network on LinkedIn?
- What are the do’s & dont’s on LinkedIn?
04. Workout C2 : Facebook & LinkedIn
- What should you know about Facebook?
- How do you start a Facebook Fan Page?
- How do you make a Facebook Fan Page succesful?
- What are the do’s & dont’s on Facebook?
- What should you know about LinkedIn?
- How do you expand your network on LinkedIn?
- How do you efficiently use your network on LinkedIn?
- What are the do’s & dont’s on LinkedIn?
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