(Author: Frederik Vincx) It’s about four months since many of us began the year full of good intentions. Go to the fitness centre more. Eat more healthily. Read more. What remains of these resolutions a quarter of a year later? Being involved in the building of communication software I also saw many communication teams and all their […]
A blog post about measuring PR? There’s plenty of different opinions about this, so I know I am skating on thin ice. Perhaps it’s just me, but I’ve noticed a lot of attention being paid to the measuring of PR in recent months. From the online discussion that followed a Coosto launch promotion in the […]
As stated in the previous blogpost, PR is a broad concept. Lots of different sub-fields come under this heading. In other words: it was pretty difficult to choose a subject to start this series of blogs. But because PR and media relations are traditionally mentioned in the same breath, we picked the changing media landscape […]
“The dark side”. “PR is dead”. “PR chicks”. If you pay any heed to these preconceptions, it would seem that the PR business has a bleak future. Yet our new series of blogposts, which you can read from now until mid-May, is exclusively devoted to one subject: PR. Of course, we totally disagree with those […]
The use of emoticons is said to get messages across more clearly, ensure that we remember better what is being said (and my recollection of the article appears to substantiate that) and makes the writer appear friendlier. I know that there are quite a lot of people who are sceptical about the use of emoticons, but that scepticism appears unjustified.