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PR today: case study at Bosch

PR today: case study at Bosch

Posted by on May 18, 2016

People at the office still love to have a giggle about my charging pole event at Bosch. Having said that, it is a lovely example of how PR can be approached differently and more broadly. Bosch gives high priority to e-mobility, which explains why a charging point was installed at the end of August 2014 […]

Software speed dating: quickly finding a good match for your communications team

Software speed dating: quickly finding a good match for your communications team

Posted by on Apr 14, 2016

(Author: Frederik Vincx) It’s about four months since many of us began the year full of good intentions. Go to the fitness centre more. Eat more healthily. Read more. What remains of these resolutions a quarter of a year later? Being involved in the building of communication software I also saw many communication teams and all their […]

From AVE to impact: measuring PR

From AVE to impact: measuring PR

Posted by on Apr 14, 2016

A blog post about measuring PR? There’s plenty of different opinions about this, so I know I am skating on thin ice. Perhaps it’s just me, but I’ve noticed a lot of attention being paid to the measuring of PR in recent months. From the online discussion that followed a Coosto launch promotion in the […]

Wanted: data scientists with a talent for PR

Wanted: data scientists with a talent for PR

Posted by on Mar 21, 2016

The Internet is exploding and you don’t have to be in IT to experience the impact. Whether you are in PR, Marketing or even HR or Finance, you can’t escape from terms like digital transformation, cloud computing, Internet of Things and, of course, Big Data. It is the latter that I would like to discuss […]

PR, with the R standing for Reach

PR, with the R standing for Reach

Posted by on Mar 10, 2016

“The Fourth Industrial Revolution starts with one very important point: trust”, at least that is what Mark Benioff thinks. And who are we to argue with the CEO and founder of Salesforce.com? Not least because it opens up a lot of perspectives for our specialist field – Public Relations – and our core business: reputation […]

PR, with the P standing for Press

PR, with the P standing for Press

Posted by on Mar 3, 2016

As stated in the previous blogpost, PR is a broad concept. Lots of different sub-fields come under this heading. In other words: it was pretty difficult to choose a subject to start this series of blogs. But because PR and media relations are traditionally mentioned in the same breath, we picked the changing media landscape […]

PR in 2016: the revival

PR in 2016: the revival

Posted by on Feb 23, 2016

“The dark side”. “PR is dead”. “PR chicks”. If you pay any heed to these preconceptions, it would seem that the PR business has a bleak future. Yet our new series of blogposts, which you can read from now until mid-May, is exclusively devoted to one subject: PR. Of course, we totally disagree with those […]

Hipsters. Who are those people? And who cares anyway?

Hipsters. Who are those people? And who cares anyway?

Posted by on Mar 26, 2015

Many marketing conferences seem to be a meeting place for self-proclaimed gurus who predict in forced one-liners what drives the hipsters of our society. They tell us, free, gratis and for nothing, how to transform our business if we want to avoid going bankrupt in next to no time. In addition, they are not inhibited by a shortage of opinions or scientific evidence.

What are you waiting for (to communicate)?

What are you waiting for (to communicate)?

Posted by on Mar 19, 2015

There are more stories in your company than you think. There are still companies which only communicate when they launch a new product, appoint a CxO or take part in an event. But you don’t have to wait to raise the profile of your company or brand. Just generate your own momentum.

How do you measure the success of content marketing?

How do you measure the success of content marketing?

Posted by on Mar 17, 2015

Content marketing is increasingly being put forward as the new best way to get your message across. At the same time, many companies and organisations still wonder about what impact that content marketing actually has.