People at the office still love to have a giggle about my charging pole event at Bosch. Having said that, it is a lovely example of how PR can be approached differently and more broadly. Bosch gives high priority to e-mobility, which explains why a charging point was installed at the end of August 2014 […]
(Author: Frederik Vincx) It’s about four months since many of us began the year full of good intentions. Go to the fitness centre more. Eat more healthily. Read more. What remains of these resolutions a quarter of a year later? Being involved in the building of communication software I also saw many communication teams and all their […]
A blog post about measuring PR? There’s plenty of different opinions about this, so I know I am skating on thin ice. Perhaps it’s just me, but I’ve noticed a lot of attention being paid to the measuring of PR in recent months. From the online discussion that followed a Coosto launch promotion in the […]
The Internet is exploding and you don’t have to be in IT to experience the impact. Whether you are in PR, Marketing or even HR or Finance, you can’t escape from terms like digital transformation, cloud computing, Internet of Things and, of course, Big Data. It is the latter that I would like to discuss […]
“The Fourth Industrial Revolution starts with one very important point: trust”, at least that is what Mark Benioff thinks. And who are we to argue with the CEO and founder of Salesforce.com? Not least because it opens up a lot of perspectives for our specialist field – Public Relations – and our core business: reputation […]
As stated in the previous blogpost, PR is a broad concept. Lots of different sub-fields come under this heading. In other words: it was pretty difficult to choose a subject to start this series of blogs. But because PR and media relations are traditionally mentioned in the same breath, we picked the changing media landscape […]
“The dark side”. “PR is dead”. “PR chicks”. If you pay any heed to these preconceptions, it would seem that the PR business has a bleak future. Yet our new series of blogposts, which you can read from now until mid-May, is exclusively devoted to one subject: PR. Of course, we totally disagree with those […]
There are more stories in your company than you think. There are still companies which only communicate when they launch a new product, appoint a CxO or take part in an event. But you don’t have to wait to raise the profile of your company or brand. Just generate your own momentum.