Marketing How to develop buyer personas in 5 steps A buyer persona represents your typical customer who stands for an entire segment of your customer base. Use these 5 steps.
Communications Six storytelling tips which are guaranteed to stick In B2B communication, it can be quite a challenge to ensure that your idea stick with your target group. The Made to Stick authors list 6 conditions:
PR 6 GDPR tips for PR, specifically for PR professionals The GDPR is the EU’s instrument for regulating data protection and privacy for people and companies. Read our 6 GDPR tips for PR.