Technology is in our DNA
Once we only worked for IT companies, but the digital transformation ensures that many companies retrain to become a tech company. To our great joy. The niches in which we revive: industry, health, IT and HR. The topics we are excited about: IoT, AI, digital transformation, mobility, and everything *smart*.
PR. Marketing. Corporate communication. Internal communications. Crisis communication. Employer branding and HR communication. The list is getting longer, because we do not let ourselves be put in a box. What exactly do we do? Simple: translating business strategy into actionable communication activities that set things in motion. Always via excellent content – spoken, written or portrayed. Always provided with the right range.
What do you want to achieve and how do you want to go forward? Success begins with asking the right questions to the right people. And applying that insight in order to set smart goals.
What’s going on in your company and in the market as a whole? Where do you make a difference? And how do you turn that to your advantage? A good idea is often half the work.
Develop an attractive storyline, using both words and images. Create tailor-made content and do it regularly. The strongest stories usually deliver the strongest results – both online and offline.
Go for PESO. Strong stories deserve a strong communications mix. An integrated approach using Paid, Earned, Shared and Owned media is your best guarantee of reach.
What you measure is what you get. So ideally measure everything. From reach and interest to interaction and conversion. This is what success looks like.