Guest blog Archieven - Outsource

PR
How integration is the (only) way to measure the effect of PR on organizational performance
it’s essential to measure the effect of PR on organizational performance, rather than only measuring results: case study AXA Belgium.
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PR
PR measurement: it’s all in the mix of quantitative and qualitative analysis

What is good PR measurement? According to one of the Barcelona Principles, PR measurement should combine quantitative techniques with qualitative ones. In other words: it’s all in the mix.

Quantitative analysis: a good starting point
Measuring the number of clippings – or…

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PR
How do you determine smart and measurable goals for PR?

The walls between marketing and communication or PR are coming down. As a result, marketing ‘techniques’ are applied to communication/PR and vice versa. Content marketing for example nicely illustrates this. But the same goes for measurement: we expect the same…

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PR
Advertising Value Equivalences or AVE: the biggest lie in PR
Advertising Value Equivalences are still very persistent in PR but the metric is as out-dated as it is useless. VCA explains it to us.
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