PR The PESO kit: give your PR a splash of colour PESO stands for Paid, Earned, Shared and Owned media. The PESO kit helps you raise your communication strategy to a higher level. What is more, it also makes brainstorming about campaigns a lot of fun.
Marketing Dark social: the blind spot in marketing experts’ measurements Dark social is social traffic through private channels that are difficult to trace or to identify. WhatsApp, Slack, email and letters are a few examples of it.
Marketing Capture the attention of customers and stakeholders on Twitter: get started The Twitter algorithm determines what users see on their timeline. Learn how to boost the reach of your organisation or company on Twitter.
Marketing The LinkedIn algorithm: tips and tricks The LinkedIn algorithm determines who sees your status updates and articles in their feed. But how does this kind of algorithm actually work?
Marketing How to use the Facebook algorithm to boost your posts The Facebook algorithm makes it more difficult for companies to reach their followers. Keep to these dos and don'ts to optimise your reach.
Marketing How to boost your Instagram reach: 10 simple tips to outsmart the algorithm With a few simple tips you can outpass the Instagram algorithm. With 10 simple tips you can boost your Instagram reach.
Marketing 4 tips for writing effective B2B copy Avoid cheating copy and forget umbrella terms like dynamic or high-quality. Read here 4 tips for writing effective B2B copy.
Marketing How to measure the success of a B2B inbound marketing campaign You developed an amazing Inbound Marketing campaign, but how do you know if it is a succes? Get to know how you can measure your campaign in 7 steps.
Marketing Examined: LinkedIn Sponsored InMail Active in the B2B sector? It's a good idea to focus on the advertising opportunities offered by LinkedIn. In this blog post, I discuss Sponsored InMail.
Marketing 5 important GDPR lessons for marketing and communication The GDPR will have a considerable influence on the work of marketing, communication and PR professionals. Five takeaways to remember:
