How to Archieven - Outsource

PR
The PESO kit: give your PR a splash of colour
PESO stands for Paid, Earned, Shared and Owned media. The PESO kit helps you raise your communication strategy to a higher level. What is more, it also makes brainstorming about campaigns a lot of fun.
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Marketing
Dark social: the blind spot in marketing experts’ measurements
Dark social is social traffic through private channels that are difficult to trace or to identify. WhatsApp, Slack, email and letters are a few examples of it.
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Marketing
Capture the attention of customers and stakeholders on Twitter: get started
The Twitter algorithm determines what users see on their timeline. Learn how to boost the reach of your organisation or company on Twitter.
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Marketing
The LinkedIn algorithm: tips and tricks
The LinkedIn algorithm determines who sees your status updates and articles in their feed. But how does this kind of algorithm actually work?
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Marketing
How to use the Facebook algorithm to boost your posts
The Facebook algorithm makes it more difficult for companies to reach their followers. Keep to these dos and don'ts to optimise your reach.
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Marketing
How to boost your Instagram reach: 10 simple tips to outsmart the algorithm
With a few simple tips you can outpass the Instagram algorithm. With 10 simple tips you can boost your Instagram reach.
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Marketing
4 tips for writing effective B2B copy
Avoid cheating copy and forget umbrella terms like dynamic or high-quality. Read here 4 tips for writing effective B2B copy.
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Marketing
How to measure the success of a B2B inbound marketing campaign
You developed an amazing Inbound Marketing campaign, but how do you know if it is a succes? Get to know how you can measure your campaign in 7 steps.
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Marketing
Examined: LinkedIn Sponsored InMail
Active in the B2B sector? It's a good idea to focus on the advertising opportunities offered by LinkedIn. In this blog post, I discuss Sponsored InMail.
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Marketing
5 important GDPR lessons for marketing and communication
The GDPR will have a considerable influence on the work of marketing, communication and PR professionals. Five takeaways to remember:
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