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    • PESO kit
      PR

      The PESO kit: give your PR a splash of colour

      PESO stands for Paid, Earned, Shared and Owned media. The PESO kit helps you raise your communication strategy to a higher level. What is more, it also makes brainstorming about campaigns a lot of fun.
      Read 'The PESO kit: give your PR a splash of colour'
    • dark social
      Marketing

      Dark social: the blind spot in marketing experts’ measurements

      Dark social is social traffic through private channels that are difficult to trace or to identify. WhatsApp, Slack, email and letters are a few examples of it.
      Read 'Dark social: the blind spot in marketing experts’ measurements'
    • Marketing

      Capture the attention of customers and stakeholders on Twitter: get started

      The Twitter algorithm determines what users see on their timeline. Learn how to boost the reach of your organisation or company on Twitter.
      Read 'Capture the attention of customers and stakeholders on Twitter: get started'
    • Marketing

      The LinkedIn algorithm: tips and tricks

      The LinkedIn algorithm determines who sees your status updates and articles in their feed. But how does this kind of algorithm actually work?
      Read 'The LinkedIn algorithm: tips and tricks'
    • Marketing

      How to use the Facebook algorithm to boost your posts

      The Facebook algorithm makes it more difficult for companies to reach their followers. Keep to these dos and don'ts to optimise your reach.
      Read 'How to use the Facebook algorithm to boost your posts'
    • Marketing

      How to boost your Instagram reach: 10 simple tips to outsmart the algorithm

      With a few simple tips you can outpass the Instagram algorithm. With 10 simple tips you can boost your Instagram reach.
      Read 'How to boost your Instagram reach: 10 simple tips to outsmart the algorithm'
    • Marketing

      4 tips for writing effective B2B copy

      Avoid cheating copy and forget umbrella terms like dynamic or high-quality. Read here 4 tips for writing effective B2B copy.
      Read '4 tips for writing effective B2B copy'
    • Marketing

      How to measure the success of a B2B inbound marketing campaign

      You developed an amazing Inbound Marketing campaign, but how do you know if it is a succes? Get to know how you can measure your campaign in 7 steps.
      Read 'How to measure the success of a B2B inbound marketing campaign'
    • LinkedIn Inmail
      Marketing

      Examined: LinkedIn Sponsored InMail

      Active in the B2B sector? It's a good idea to focus on the advertising opportunities offered by LinkedIn. In this blog post, I discuss Sponsored InMail.
      Read 'Examined: LinkedIn Sponsored InMail'
    • GDPR Marketing
      Marketing

      5 important GDPR lessons for marketing and communication

      The GDPR will have a considerable influence on the work of marketing, communication and PR professionals. Five takeaways to remember:
      Read '5 important GDPR lessons for marketing and communication'
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