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PR
The PESO kit: give your PR a splash of colour
PESO stands for Paid, Earned, Shared and Owned media. The PESO kit helps you raise your communication strategy to a higher level. What is more, it also makes brainstorming about campaigns a lot of fun.
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PR
BCD Travel case study: how to use PESO in practice when developing your campaign
Each day we encounter a lot of information. As a company, how do you make sure you jun out? PESO ensures higher visibility across all channels.
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PR
“Fake news is not the word of the year, it’s one of many centuries”
Kris Poté, Vice President of Marketing and Communication at Capgemini, shares his view on the world of facts, ‘alternative facts’, fake news and fiction.
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PR
Towards a long-term cooperation with a new PR agency in 10 steps
It's not easy to choose a new PR agency. How do you start? And how do you make sure you make the right choice? 10 tips to help you do so.
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PR
There’s no such thing as fake news
Fake news are lies made up by some anonymous internet warrior with the intention of harming others, why do we do those lies the honour of calling them news?
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PR
How integration is the (only) way to measure the effect of PR on organizational performance
it’s essential to measure the effect of PR on organizational performance, rather than only measuring results: case study AXA Belgium.
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PR
PR measurement: it’s all in the mix of quantitative and qualitative analysis

What is good PR measurement? According to one of the Barcelona Principles, PR measurement should combine quantitative techniques with qualitative…

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PR
How to handle bad media coverage: benefits and drawbacks of a right of reply
From time to time, almost every company will be faced with unfavourable to downright harmful media coverage. What should you do if your company is portrayed in the press in a bad light?
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PR
How do you determine smart and measurable goals for PR?

The walls between marketing and communication or PR are coming down. As a result, marketing ‘techniques’ are applied to communication/PR…

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PR
3 important PR trends in the media landscape

PR is a broad concept. We are talking about ‘public relations’, building a relationship with your target audience. Another approach…

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PR
How to Use Big Data in PR? Use these 10 tools
There are a lot of interesting data to use to make PR more effective. Use big data for PR, thanks to tools such as Google Trends and more.
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PR
Advertising Value Equivalences or AVE: the biggest lie in PR
Advertising Value Equivalences are still very persistent in PR but the metric is as out-dated as it is useless. VCA explains it to us.
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