Organising an event can be very time-consuming. Finding speakers, creating and sending invitations, sorting out the location and catering, getting a good photographer, etc. All too often, there isn’t much time left to think about the best ways of using social media. From Twitter walls via Snapchat geofilters to socialising on LinkedIn: we’ve listed a number of handy tips for you below.


Before and during your event

1. Think up a catchy hashtag and share it with the world. You can set up a live Twitter wall for your event to encourage interaction between your audience and the speakers. Participants can react to specific subjects via Twitter or Instagram, or use the hashtag to ask the speakers questions. This increases the chances of your event trending. Remember: it’s not the number of tweets which you send out into the world which is important, but the number of people who are tweeting about your event. Twitter walls are available from various suppliers. For example, Tweetbeam charge $199 per day for a Twitter wall.

2. Post great photos of visitors on your social channels. There is a good chance that the featured visitor will look for the photo. And the chances of it being tagged and shared are perhaps even higher. You could also ask colleagues and clients to post photos and share them on Facebook and Instagram, mentioning your company. Like this for example:

3. Have you ever thought of using Snapchat? Try to create a geofilter for your event. This will allow your visitors to take a photo and promote your event with a single swipe. Handy for use during a trade fair, for example. You can create a geofilter from as little as £5.99. However, be sure to check in advance whether Snapchat is popular with your audience. More tips about creating a geofilter can be found here.

4. A fun extra is a live video during your event, which you can share with your friends and followers on Facebook and/or Instagram. If you create a live video on Instagram, all your followers will be notified on their smartphones. Extra attention is guaranteed! The live video can also be viewed later by your audience. View several tips and examples here.


After the event

5. Don’t forget to thank your participants! Email still works extremely well for this. Send out an email with links to various relevant interviews, the presentation and a few images to set the scene. You can quickly create and send an email with MailChimp. The good news is that you can send up to 12,000 emails per month free of charge via MailChimp.

6. PowToon makes it easy to create a thank-you film, possibly showing the highlights of your event. And sharing the video on social media afterwards will lead to… that’s right, extra engagement.

7. Connect with participants and speakers. Try to socialise with interesting contacts as much as possible, exchange contact details and make contact on LinkedIn.

8. You can use interesting details about your event to create an infographic and post it on your website and social channels. Tools such as Canva or Stencil make it quick and easy for anyone to create appealing infographics. Would you like to find out more about these tools? Check out the blogpost by our colleague Amal.

Do you have any more great tips which aren’t on this list? Let me know!

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